Steve Gomez: Marketing Your Way To More Money!

Session details:

In today’s competitive market, it’s more important than ever to distinguish yourself amongst your competition. This requires not only a complete understanding of who you are and your competitive advantages but a consistent and thought-out way of delivering it. This session will outline branding concepts, giving you suggestions on evaluating the strength and effectiveness of your marketing strategy, and providing an initial blueprint on the next steps to improving your results.

You will learn:

• 3 Parts to powerful brand
• How to create & launch successful marketing promotions
• Understanding the branding cycle in your salon or spa